CLV:CAC – An Analytics Refresher For Data-Driven Marketers Marketing AnalyticsContentDigital Marketing

January 16, 2020

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…

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Aggregating CAC Using Data Blending Marketing AnalyticsContentDigital Marketing

January 15, 2020

Aggregating CAC Using Data Blending

Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…

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Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About Marketing AnalyticsContentDigital Marketing

December 15, 2019

Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About

Let's focus on measuring marketing metrics! Today we're going to be looking at "spend" or…

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Data Blending In Digital Marketing: What You Need To Know Marketing Analytics

December 3, 2019

Data Blending In Digital Marketing: What You Need To Know

What do you need to know about data blending as a digital marketer? This guide…

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Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software Marketing AnalyticsContentDigital Marketing

November 19, 2019

Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software

Learn more about how popular marketing tools such as CRMs and Excel stack up against…

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Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation Marketing AnalyticsContentDigital Marketing

November 11, 2019

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

How should you implement a marketing data strategy in practical terms? We give you a…

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Marketing Analytics Software: Prove ROI To Management Marketing AnalyticsContentDigital Marketing

November 8, 2019

Marketing Analytics Software: Prove ROI To Management

A marketers' technology stack is complex. One piece of marketing technology that can get particularly…

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Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves Marketing AnalyticsContentDigital Marketing

November 6, 2019

Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves

How do you build a solid data strategy in marketing? What problems does it solve?…

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Upgrading From Google Analytics: When Should You Do It? Marketing AnalyticsContentDigital Marketing

October 22, 2019

Upgrading From Google Analytics: When Should You Do It?

For many marketers, whether or not to spend a lot of money and energy on…

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