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PenPath Blog

A BLOG ABOUT CONTENT MARKETING, BRANDING, AND ANALYTICS
Jan 20 2017

What is a Facebook Pixel? Overview Explained in 5 Minutes or Less

If you're new to Facebook advertising, the first thing you need to learn is how the Facebook Pixel works. Facebook Pixel is the technology that communicates between your Facebook Ad Account and your website(s). This allows you to gain data from your traffic/users so you can retarget, building audiences, tracking conversions, and optimizing your sales funnel. ...

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Oct 20 2016

Intern Opportunity

PenPath is one of the fastest growing digital marketing agencies in the St. Louis region. It is seeking a fall intern who is hungry to get involved in the digital marketing industry....

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Jun 03 2016

Breakdown: Top 7 Content Marketing Blogs

It has been well-established that a company, no matter how big or small, cannot become a trusted authority in their industry without a blog.  But what constitutes a “good” blog?  Is it just a matter of personal taste?   To a certain extent, blogs are kind of like books - some people love them, some hate them.  But there are some classics that seem to resonate with the majority of readers: The Great Gatsby, Great Expectations, Moby Dick, Pride and Prejudice.  It’s no coincidence that these classics are still popular today.  They...

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May 24 2016

The 4 Most Important Reasons To Do Content Marketing

As a content marketing firm we always get questioned why we do content marketing. Content marketing is a mix of hard numbers and long term brand appeal. Not the simplest of things to explain to someone who isn't around the industry. We think an analogy of relationships and online dating could get the point across a bit better....

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