We automate and clean Klaviyo data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

Supercharge Your Ecommerce Growth With Klaviyo Data

Klaviyo is marketing software for your online sales. PenPath experts integrate Klaviyo data with other data sources to help clients deliver a more personalized experience across ecommerce channels. PenPath offers marketers and analysts the technology needed to connect to the Klaviyo API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Klaviyo and hundreds of other platforms in a more user-friendly, automated reporting workflow. To drive up your sales, we track customers’ website behavior, check their abandoned shopping carts and analyze the post-purchase followup. Leveraging PenPath’s combination of marketing and data-analysis expertise, we unlock your customer insights to build higher-value customer relationships for you.

Combine All Your Sales & Marketing Data Sources


Klaviyo: Examples of Data-Source Blends

  • Shopify to track your ecommerce revenue and segmented audiences
  • Mailchimp for benchmarks against email-marketing KPIs
  • Google Analytics to track user behavior and the purchase path

Klaviyo: Examples of Business Insights

  • Segment and build an important VIP customer base
  • Customize email based on customer’s order, shopping cart and behavior
  • Compare sales growth indicators for each campaign

All your Klaviyo data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with Improvado.io has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, Improvado.io excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider